The Challenge
What Thornton & Clarke Legal Was Facing
A premium law firm needed 24/7 call handling but was concerned that an AI agent would damage their brand reputation. Previous automated systems had felt impersonal, and their clients expected a specific tone — professional, precise, and human.
The Solution
What We Built
We built a brand voice AI agent specifically designed around the firm's communication style — analysing call recordings, client communication guidelines, and brand materials to define the voice persona before building anything.
Results
Measurable Outcomes
✓24/7 availability achieved with zero brand quality complaints from clients
✓Client satisfaction scores for phone interactions increased by 41%
✓After-hours consultation requests increased by 55% — previously lost to voicemail